Optimize Your Listing Titles
Write titles that rank higher in search results and get more clicks.
1Title Structure
The best titles follow this format: Brand + Model + Key Feature + Condition. For example: "DeWalt DWS779 12" Sliding Miter Saw - Like New" tells renters exactly what they're getting.
- Put the most important words first
- Include the brand name
- Mention key specifications
- Add condition if excellent
2Keywords That Work
Include words people actually search for. Think about what a renter would type: "camping tent 4 person," "drill cordless," "camera DSLR Canon." These specific terms help you show up in searches.
3What to Avoid
Don't use ALL CAPS, excessive punctuation, or clickbait phrases. Keep titles under 60 characters so they display fully on mobile. Avoid abbreviations that might not be understood.
- •Misleading titles can result in listing removal
- •Don't include pricing in titles
- •Avoid special characters and emojis
4Test and Iterate
If your listing isn't getting views, try updating the title. Check successful listings in your category for inspiration. Small changes can make a big difference.